Phantom Liberty closed the Cyberpunk 2077 feedback loop, earning back some of the goodwill lost due to the chaotic launch of the base game with a compelling expansion. It sold exceptionally well (five million copies in 2023), and developer CD Projekt Red considers the DLC offering a bonfide commercial hit.
Speaking to IGN, CDPR confirmed an impressive attach rate of approximately 23%, meaning almost one out of every four players who bought the base game went on to purchase Phantom Liberty. Co-CEO Michał Nowakowsk noted on Twitter that that's one percentage point more than The Witcher 3's Hearts of Stone (22%) and one point less than Blood and Wine (24%), widely considered one of the best post-launch offerings, a single-player game has ever received.
But what makes Phantom Liberty an interesting case is that it was released two years and ten months after Cyberpunk launched. Hearts of Stone, meanwhile, followed The Witcher 3 just five months after launch, and Blood and Wine almost a year to the day, which is quite impressive. For an entirely different set of reasons, Phantom Liberty was essentially a second launch for the game, earning CD Projekt a contentious Best Ongoing Game win at The Game Awards.