Venerable publisher SEGA has been around for a long time. It was founded, appropriately enough, in Hawaii back in 1960. In its latest game, Like a Dragon: Infinite Wealth (which ventures to the tropical locale), SEGA couldn't help but give itself a pat on the back via a fourth-wall-breaking conversation between protagonists Ichiban Kazuga and Kazuma Kiryu.
Spotted by IGN, the characters reference SEGA's dominant history in the arcade era and the company's longevity. Entering a retro arcade, Kiryu remarks: "Looks like an old-fashioned arcade. I guess it's what the kids would call 'retro'; I used to frequent arcades like this back in the day. Had lots of fun playing games there." The Dragon of Dojima suggests, "The folks behind all these games must be incredibly creative and unique. Come to think of it, most of what I played was from a company called SEGA. They always seemed to innovate with every new game they put out. And with a lineup like theirs, I'm sure they'll be around for years."
It's a pretty fun little reference, and SEGA proves it's just having a bit of fun by poking at itself and the limitations of its ill-fated Game Gear handheld. In another sidequest, a mascot character named Robo Michio pokes fun at the power of the portable device, released in 1991, asking: "Are you familiar with the Game Gear? Many have deemed its battery life and my own abominably similar."